Director of Sales

About Company:

Embergrove Hospitality is an independent, nimble, and gritty hospitality management company that proudly oversees 12 distinctive hotel locations, along with several bars and restaurants across the Midwest. Rooted in genuine, from-the-heart hospitality, the Embergrove team blends ingenuity, transparency, and hard work to deliver memorable guest experiences and strong business results.

With deep Midwestern roots and a hands-on approach, Embergrove manages every property with an entrepreneurial spirit—combining creative strategy, disciplined revenue management, and in-house marketing expertise. From boutique hotels to full-service properties, each location reflects Embergrove’s belief that exceptional hospitality starts with authentic people, thoughtful service, and relentless dedication to excellence.

About the Role:

The Director of Sales at Honey Creek Resort plays a pivotal role in driving the overall revenue growth and market presence of the resort within the competitive hospitality industry. This leadership position is responsible for developing and executing comprehensive sales strategies that align with the resort’s business objectives and enhance customer acquisition and retention. The role requires close collaboration with marketing, operations, and guest services teams to ensure a seamless and exceptional client experience. The Director of Sales will lead, mentor, and manage the sales team to achieve and exceed sales targets while fostering a culture of high performance and continuous improvement. Ultimately, this position is instrumental in positioning Honey Creek Resort as a premier destination, maximizing profitability, and sustaining long-term business success.

Minimum Qualifications:

• Bachelor’s degree in Business Administration, Hospitality Management, Marketing, or a related field.
• Minimum of 7 years of progressive sales experience in the hospitality or resort industry, including at least 3 years in a leadership role.
• Proven track record of meeting or exceeding sales targets and driving revenue growth.
• Strong knowledge of sales principles, customer relationship management (CRM) systems, and sales analytics.
• Excellent communication, negotiation, and interpersonal skills.

Preferred Qualifications:

• Master’s degree in Business Administration or related discipline.
• Experience working in a resort or luxury hospitality environment.
• Familiarity with digital marketing strategies and social media platforms.
• Certification in sales management or hospitality sales (e.g., Certified Hospitality Sales Professional).
• Proficiency with advanced CRM software and data analysis tools.

Responsibilities:

• Develop and implement strategic sales plans to achieve revenue goals and expand market share.
• Lead, train, and motivate the sales team to meet and exceed individual and collective sales targets.
• Establish and maintain strong relationships with corporate clients, travel agencies, event planners, and other key partners.
• Collaborate with marketing and operations departments to create integrated campaigns and ensure alignment of sales initiatives with overall resort offerings.
• Analyze market trends, competitor activities, and customer feedback to identify new business opportunities and adjust sales strategies accordingly.
• Prepare and present regular sales reports and forecasts to senior management.
• Manage budgets, contracts, and negotiations to optimize profitability and client satisfaction.
• Represent Honey Creek Resort at industry events, trade shows, and networking functions to enhance brand visibility.

Skills:

The Director of Sales utilizes strong leadership and strategic planning skills daily to guide the sales team and align their efforts with the resort’s business goals. Effective communication and negotiation skills are essential for building and maintaining relationships with clients and partners, as well as for closing high-value deals. Analytical skills are employed to interpret sales data, market trends, and customer insights, enabling informed decision-making and strategy adjustments. Proficiency with CRM systems and sales analytics tools supports efficient pipeline management and accurate forecasting. Additionally, collaboration and interpersonal skills facilitate cross-departmental coordination, ensuring that sales initiatives are integrated with marketing and operational activities to deliver a cohesive guest experience.

We value our team members and offer competitive pay along with benefits for eligible employees, including:

• 401(k) retirement savings plan
• Paid time off
• Employee discounts
• Health insurance options